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The New Restaurant Entrepreneur should be required reading for anyone considering opening a restaurant - even if it isn't their first restaurant. (Mr. Sweeney's) easy-to-understand insight just might make the difference between a new restaurant making it or joining the ranks of the 95 percent that fail. If you own a long-established restaurant or you're not in the restaurant business, this is still a worthwhile read because many of the principles apply to any business.
- The Sun News

"The New Restaurant Entrepreneur is practical, understandable, and immensely readable, the book provides advice on avoiding the early stumbling blocks that often leads restaurants into disaster such as how funding, partnerships, and a clear concept are essential for future success."

"In addition, readers learn:

  • Why cuisine isn't enough to make a restaurant a success

  • How to turn first-time customers into regulars

  • Smart hiring strategies

  • How to find financial partners who share your goals

  • Location, location, location

  • Why you must have an exit strategy at the beginning



    • It is written for entrepreneurs, restaurateurs, business students and anyone who has ever thought it might be exciting to open a restaurant..."
    - Chef 2 Chef


    "An inexpensive roadmap guaranteed to yield some fresh ideas and straightforward answers; if you're a startup business read this first. The New Restaurant Entrepreneur is an absolute must-read primer for anyone in the restaurant game. Highly recommended."
    - Food Industry News



    "Kep Sweeney has some serious advice you need to hear before you ink any deals. Sweeney takes readers on a step-by-step tour through the deal-making process, a trip where numerous, far-reaching decisions must be made...Restaurants aren't an easy business. But if you get the first steps right - and this book gives readers a great shot at doing so - much of the remainder will fall neatly into place."
    - Restaurant Hospitality



    "The New Restaurant Entrepreneur is the best book I've read on the subject. Written from the heart, Sweeney describes both the bad and good restaurant challenges that made him an expert adviser. A must-read.
    - Las Vegas SUN (Muriel Steven    s)

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